SamayLa: 'Samay' = Time; 'La' = Get

For moments, people, experiences, things.

We are hiring.

Traits that are essential include a can-do attitude with the ability to go the distance, learning at all steps, celebrating success and great team work.

Those who love what they do and those who understand that growth and performance are linked, need only apply!

Open positions (all based out of Gurgaon, India) – Total 10
Executive Secretary, Marketing, Business Analyst, Technology (Node.js), Finance Executive, Call Centre Experts (US/UK market)

Share CV’s with a cover letter either on SamayLa by assigning as a viewer or email us at

Job Description(s):

  • Title: Executive Secretary
  • Number of positions: 1
  • Location: Gurgaon
  • Travel: No
  • Job Description:
    • Review, update and manage schedule and managing the agenda and logistics of all weekly and monthly global meetings
    • Communicating with customers, prospects, partners and vendors on a daily basis
    • Keeping secret communications and documentation secret—and screen incoming calls and meetings
    • Organizing and managing travel arrangements
    • Helping plan conferences and events
    • Filing claims
    • Good comprehension, speaking & writing skills
    • Great communication skills with a knack of getting things done on priority
    • Timeliness, organisation skills
    • Basically managing all activities and acting as the nodal point for all communication for the CEO
  • Title: Marketing Manager / Analyst
  • Number of positions: 2
  • Travel: Yes, could go upto 50%
  • Location: Gurgaon
  • Job Description:
    • Data driven approach to marketing with an analytical approach
    • Understands the basics of digital marketing, SEO/SEM, mobile marketing, PR and BTL activities including events
    • Ability to negotiate with vendors and 3rd parties (domestic & international)
    • Ability to work with vendors and a spirit of getting-things-done
    • Good communication skills with a presentable nature
    • Quick learner, understands jugad
    • Great with technology (marketing tools) and a keen sense of design
    • Self motivated and a go-getter
  • Title: Business Analyst
  • Number of positions: 1
  • Travel: No
  • Location: Gurgaon
  • Job Description
    • Extremely data driven and understands metrics
    • Keen knowledge with an ability to bring out business insights from data
    • Presents data in a simple form
    • Working knowledge of any one of the BI tools
    • Market research skills
    • Has an ability to work on multiple projects with quick turn around times
    • Looks to assist the sales & marketing team with keen insights
    • Self starter
  • Title: Technology Developers (node.js)
  • Number of positions: 2
  • Location: Gurgaon
  • Travel: Mostly No (occasional to meet teams in other cities!)
  • Job Description:
    • Great skills with node.js
    • Ability to deliver bug free results under pressure with tight deadlines
    • Ability to understand existing code and deliver on requirements
    • A can do attitude and should pride himself / herself on the results they deliver
    • Ability to correctly estimate time and deliver
    • An inherent confidence to surmount challenges
    • Team spirit
    • Enjoys coding and loves to get the perfect product out
  • Title: Finance Executive
  • Number of positions: 1
  • Location: Gurgaon
  • Travel: Local, sometimes
  • Job Description:
    • Understands and loves numbers
    • Magician with spreadsheets
    • Understands the basics of accounting, financial reporting
    • Good with maths
    • Very exact and carries a microscope to find any discrepancies
    • Very harsh on any irregularities, if found
    • Understands the government processes and basics of taxation for salaries, payroll etc
    • Quick learner and has ability to understand regulations of international geographies
    • Can manage claims, payroll, accounting etc. and wants to learn to grow into filing returns etc.
    • Can work his way around government offices
  • Title: Call Centre Experts
  • Number of positions: 3
  • Location: Gurgaon
  • Travel: No
  • Job Description:
    • US / UK calling experience
    • Good with technology and ability to quickly pick up product knowledge
    • Empathy and patience to help the customers to their satisfaction
    • Mixed process: chat / voice
    • Good command over English with an ability to understand accents
    • Good english writing skills
    • Flexibility to change shifts and put in extra shifts when required
    • Leadership potential to quickly train teams and move into a team lead role

Learning to say ‘YES’ to the right thing!

We are currently on-boarding a new organisation who is going to try the product for a small team of about 15 people. It is a potentially big lead for us with a potential user base of 5000 people. Now considering the above, in the entrepreneurial spirit, we should be all out to woo them. But they are asking our team to come down to their office and clarify doubts about certain features.

This got us thinking – they like the product; they started by requesting for 3 users and soon, we had registered upwards to 10 which then increased to 15. The team lead told us that they spent time – discussing & creating a work structure and liked the flexibility which the system offered. But they still had questions about the functionality. This irked us. It meant our tutorial video’s needed work. It’s a 5 minute video and feedback from some quarters is telling us that very few people have a 5 minute attention span. We are working on something intuitive to help first time users in on – boarding; the first step of which will be live tomorrow.

The bigger question: should we send our team to the office to give them a tutorial session. We certainly need to do something but, we believe, this is not a way forward. Going to a potential client’s office and helping them on-board will have implications. For the organisation, say all 5000 of them on-board, they will need to organise a session for on-boarding all of them. That is a number of man hours. There will be individual questions which will again slow the process down. There will be questions in the future for which, again there will be a session arranged. Is that efficient use of their time and our time?

And it’s not rocket science. Three simple steps:

  1. Create a task
  2. Create sub-tasks
  3. Assign responsibilities along with due dates.

BONUS: Say you have a bunch of sub-tasks which need to be assigned to a team. Just go to the parent task and PIN those users to a task. And voila, all sub tasks are now assigned to that user.

What we definitely need to do is ramp up the tutorial section or come up with intuitive ways for first time users for easy on-boarding. First step will happen by tomorrow – even before the requested session on Tuesday. So, we are saying ‘YES’ to the right thing.


It’s different

We are asked this question multiple times, what’s different about SamayLa?


It’s different at all levels:

  1. UX: It’s something so logical and intuitive, that even a small child can understand.
  2. UI: It’s simple – clean. Simplicity is a core focus in our product development. It takes multiple feedback’s from multiple user’s for us to introduce a new feature. In fact, we have about 10+ features which can be activated at a click of a button but which we are refraining from till our user’s ask.
  3. The MAGIC SAUCE: Ever since the age of Kings, we have been used to sending messages to people. This was replicated by the postal system and then by the email. Only the speed changed. But what we forget is that every message has an agenda behind it – it could be telling someone that we are thinking about them, or it could be related to a particular activity. In the case of organisations, since most of the communication is person specific (thanks to emails!), all of the knowledge is lost. In addition, that person is bombarded with requests which he has to run through. Now let’s flip this. Think in terms of tasks and teams who come together to achieve them. That is what we are trying to inculcate. This has many benefits:
    1. NO egos: It’s a team. Positions don’t matter. Work does. And by clubbing all communication on a task, everyone understands that.
    2. NO repetitive messages: It’s all their in one place under a particular task heading. One doesn’t have to repeat the same things over and over again.
    3. NO reminders: A due date is set, everyone knows it. And the system reminds you every time you login.
    4. NO loss of information: Say an employee left. The replacement would take time to on-board – be briefed by the team etc etc. As all of the information was in the emails that were shared with the employee who left. This ensures that all the information is stored in one place and all you need to do is add that person to the task and, voilà, she/he has all the work, organised logically in one place along with files etc.


And we haven’t even gone to the philosophy, reasons for running this, the environment initiative, the revenue model, the upcoming features etc.

The First Saplings

So a few months back, one of our first customers from the private beta stage wanted to pay us for the value we were adding. Now this was a big thing coming from someone who had just started out in their own venture. We were still deciding on the pricing strategy. It reminded us what we needed to focus on and quoted a number. At the same time, even before the money hit the bank, we planted two saplings. Call it providence, the cost of the saplings came out to be exactly the same as the amount under question.

The saplings have now grown to around 5 feet and are flourishing in the monsoon rains.

The one on the right is expected to give some ripe mangoes and the one on the left is a Jamun or Jambul or Jamblang, as you may choose to call it.

They are being tended to by an expert gardener who waters them every alternate day, puts manure every month and is planning to add some natural pesticides like crushed Neem leaves etc. He has been directed to make it as organic as possible, considering the trees have been planted at the corner of a small children’s garden.

Trees, in some philosophy, have been considered to be like life. And like life, the deeper the roots, the taller the tree. In SamayLa’s context, we make task tree’s by dividing a task into smaller sub-tasks. Let’s take an example: Marketing. In simplistic terms, marketing activities are the ones where money goes out. They are supposed to support sales, which are activities which bring money in. This is a simplistic definition and does not do justice to an area which employs a sizeable chunk of the working economy.


Like the roots, there is a whole lot of work that goes behind a simple sounding activity like Marketing. Be it be positioning, or branding, or content development and so on and so forth. Through SamayLa, we can break it down into smaller tasks and control each of them such that it ‘feeds’ the sales and we can eat fruits.

In either case, we are happy to have planted two saplings to start with.

We will keep you updated on the progress.

Team SamayLa

Live – WIRE

SamayLa went live in a public beta stage on Friday morning.

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It’s a great feeling and there’s a lot that went in behind the scenes to get this out to you.

Here’s a teaser video:


Here’s the team after putting in an all nighter – and thankfully, this was our first one.



In addition, we decided to do with a organising a corporate session with a some well-wishers who are currently running their own companies.


And then of course, we followed it up with a Kung Fu session for the member companies of the co-working space we are currently working out of. We invited Shifu Rajesh Kumar, a 34th Generation Shaolin Warrior monk to talk to the members and share insights on how to work smartly, efficiently….the Kung Fu way!


The first step has been taken, now it’s onto the next one! 🙂


Of Patents & other things

So we filed a patent. Actually two, including one for design.

What does it really mean for us? A lot actually. It signifies a host of things:

  1. INNOVATION: Finding out that no one had a patent for some of the features we have was a big boost to our ‘innovation’ karma.
  2. CREDIBILITY: It brings credibility to our claim that we are actually getting something that no one has tried ever before.
  3. USER BEHAVIOUR: The potential customers understand that this is something new and are potentially more agreeable to explore and change; which is in any case the hardest task because of a factor called inertia.


So yes, we are happy about it. And so are our current users – who are using the product in the private beta stage. 3 organizations to be precise… A fourth one on-boards next week. It’s like a child which is slowly starting to crawl.


In addition, the next thing is the new website design with certain key changes getting ready for the launch. We are working on a bunch of things but that’s for discussion after the launch. And we are putting in our 101% to get the product to simplify your life ASAP. Soon.



Delayed Reactions



Like the delayed reaction above, we are delayed. And some of this stuff keeps us going while we strive to put our best foot forward first.

The question, which almost everyone deals with at some point of time or the other, is when do you launch? Do wait to get the perfect product out or do you go to market with what you have?

On one side is the point of getting a better product out as it helps in referrals while the flip side is that you could go on forever and perfection is an endless quest.

On the second side, if you go to market sooner, you get feedback which can be further incorporated while the flip side is that that your product is unusable.

For us, the product is usable and we have people using it. But we are not happy with some UI things and basics like the tutorial section. While this was on, we decided to do a couple of features as well but we can sense the team is getting lazy and needs some market traction to show for their work. SOON. :))

Thank you for the patience, it’s not long before we come out with the public beta!

Till then…



Everyone likes their own baby!

A question, which I am asked multiple times, is which product out of the many existing is better. Its like asking the father, is your baby fitter / more beautiful etc. etc. than the thousands of babies that are born everyday! It’s a stupid question. On top of that, they ask, why do you think it is better? It is like a baby.


Point is, a software product or any business is like a baby but is not a baby. Of course I’m attached and will defend the product which we have built but at the same time, I need to be open to feedback and be ready to open it up to people.

baby.jpegFATHER BABY

A thing which we did was hold a case study competition across the top B Schools of India where we got the teams to focus on the competitive analysis – where is our product better than competition or vice versa.

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There were two points which came up which were around ‘security’ and ‘user experience’. Since then, we have completely changed the user experience to make it simpler and intuitive which will be reflected in the next release which is expected at the end of this week. For security, we will be moving to AWS and getting the https tag along with a phone verification process immediately after this release.

There were a number of things highlighted where we were termed as better than our competition which includes established players but we will leave that discussion for a later stage.



Managing Two Things – A startup & a day Job

Jan 28th, 2016


About 8 months ago, I was asked if I would be interested in managing Logistics for a growing E-Commerce company in India. Logistics was something new and a little extra money didn’t harm & I said Yes.

Since I joined, the team size has more than doubled, the average time of delivery of products has around halved and new IT initiatives are in place or under implementation, the number of logistic partners have around doubled and new innovative models like aggregators, fulfilment centre’s are currently running. A slew of new initiatives is under-way to further improve efficiencies. The Logistic team is great.

The empowerment has worked wonders and overall, things are moving in the right direction.

At the same time, Samayla, has moved to the next phase and we should be going for a grand launch soon. Working on Samayla helped my day job. How? As many people sayyou can and should only do one thing at a time. For me, since Samayla was there, I couldn’t have slacked on my day job as questions would be raised. I ensured & learnt to make whatever time I spent, where ever I was spending it, more efficient. I was less concerned with the office politics, not that I noticed, but more concerned with doing what I was hired to do. And do it quickly and well.

The help, and the only help, Samayla got was the focus I brought in everytime I walked into a room.

Of course, this time was my personal time and the last year or eight months have been filled with numerous getaway’s to ensure burnout doesn’t happen. This includes the occasional game of golf, weekend trips and the occasional long trip like this one.

Not being free might have helped in a way that I didn’t get in the middle of my Samayla team. Similarly, I didn’t get in the middle of my day job team of around 50 people. Everyone benefited and the persistence paid off.


I am hoping something good will happen with Samayla in the next few weeks. I have a feeling this double thing isn’t going to last very long.


PS – Since I wrote this post, I have parted ways with my day job and am now focussing full time on getting Samayla to you. Just For You! 🙂

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