A company has numerous departments ranging from the HR to the development team, working diligently to achieve a common goal:
“Bring forth something that attracts the audiences and after gaining their confidence, ensures customer satisfaction.”
We’ve all experienced the scenes of those relatives trying their best to cease the crying of a baby and bring a smile on his face. They try out all alternatives from creating distinctive sounds to making funny faces. Likewise, the CEO of some company might proudly say that all sections of his organization work meticulously. But at the end of the day, if the customer that is being catered to isn’t happy with what he’s being presented with, then the prime aim of the company is not met.
How much time does it take in writing a two-line email? A few seconds or minutes!
Telling your customer “We care”, an assurance to the customer that he/she belongs to an extended family; And the fact that the service providers aren’t just some business firm out there to barter goods in return of money. So, how do I go about making my consumer realize that yes, I do care. Let’s find out!
Make the customer say ‘cheese’:
Before incorporating new measures to please your customers, it is imperative to make sure that the already existing services don’t lose their quality.
So if we, at Samayla are providing our customers with an efficient work management software, it becomes essential for us to have a hardworking team to ensure that every aspect of the tool works fine without hampering our esteemed user’s daily usage.
Promoting customer participation:
Having a portal for all users to give feedback, which could vary from them pointing out a flaw in some existing feature, to suggestions of features which they’d like the company to add onto their product, is always beneficial. It may even be a simple appreciation note regarding some component, which in a way is a means for a software company to recognize it’s strong points.
Nostalgia connects one and all:
Ever just stared at those childhood pictures and remembered them carefree days? It undoubtedly is like a walk in the park with heartfelt memories. How about wishing your customer an anniversary of coming into your family, every year? Or, maybe reminding them of how valuable they are to you by giving them some goodies or added benefits as a small token of appreciation. In short, it’s all about giving beautiful souvenirs as part of the everlasting bond you two share.
Engaging customers through offers and activities:
How about offering something exciting to hyper active users? To increase participation, and even the user base, interesting activities like contests on social media could be organized. In return of winning those contests, some rewards could be given out. Creating the contests in such a way that they’re informative about the product helps kill two birds with one stone.
Introducing new elements in the ever-changing world:
As they say, “Change is the only constant.” Customers are always on the lookout for new stuff. So, providing them with a service and then stagnating is bound to make them lose interest after a period of time. As an organization, you must always be on your toes to keep your customer satisfied. Hence, for a software company, it becomes imperative to keep adding new features.
To conclude, as I share these techniques to go out of the way to enhance customer experience, I’m not taking away the fact that companies should be selfish about growing in the market and generating finances.
But sometimes, you have to become a bit selfless to fulfill your selfish needs. Don’t you?